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Google gives you answers, Facebook gives you hope
AUG 11, 2025
Andrew Watson
The depreciating value of audience testing, campaign structures and the conclusions founders are facing with Facebook Ads
Google gives you answers, Facebook gives you hope
AUG 11, 2025
Andrew Watson
'Don't use AI answers, please.'
Jul 21, 2025
Andrew Watson
Why AI is clouding candidacy talent when recruiting for marketing roles.
'Don't use AI answers, please.'
Jul 21, 2025
Andrew Watson
Two weeks of no e-commerce
Jul 11, 2025
Andrew Watson
The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.
Two weeks of no e-commerce
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Andrew Watson
The death of ROAS in e-commerce
May 28, 2025
Andrew Watson
Why having a multi-channel ad strategy can muddy the waters on sales incrementality
The death of ROAS in e-commerce
May 28, 2025
Andrew Watson
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