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The death of ROAS in e-commerce
May 28, 2025
Andrew Watson
Why having a multi-channel ad strategy can muddy the waters on sales incrementality
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The death of ROAS in e-commerce
May 28, 2025
Andrew Watson
I can train AI to sell, but can I teach it to smile?
May 19, 2025
Andrew Watson
Does human intervention still have a necessary placement in the future of Facebook advertising?
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I can train AI to sell, but can I teach it to smile?
May 19, 2025
Andrew Watson
'Fake it till you make it' - the fastest way to validate your brand
Mar 31, 2025
Andrew Watson
You are not a product of your potential, but of your environment
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'Fake it till you make it' - the fastest way to validate your brand
Mar 31, 2025
Andrew Watson
Meta vs influencer seeding. What's the opportunity cost?
Mar 03, 2025
Andrew Watson
Can micro-influencers help drive more relevant customers than paid social?
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Meta vs influencer seeding. What's the opportunity cost?
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Andrew Watson
ALL BLOG POSTS
'Fake it till you make it' - the fastest way to validate your brand
You are not a product of your potential, but of your environment
Mar 31, 2025
I can train AI to sell, but can I teach it to smile?
Does human intervention still have a necessary placement in the future of Facebook advertising?
May 19, 2025
Meta vs influencer seeding. What's the opportunity cost?
Can micro-influencers help drive more relevant customers than paid social?
Mar 03, 2025
The death of ROAS in e-commerce
Why having a multi-channel ad strategy can muddy the waters on sales incrementality
May 28, 2025
Twelve Days of Commerce: #2 Baking Steel
Warning: this will affect your weekly pizza consumption.
May 31, 2025
Twelve Days of Commerce: #3 Abercrombie & Fitch
Twelve Days of Commerce: #3 Abercrombie & Fitch
May 31, 2025
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