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Google gives you answers, Facebook gives you hope
AUG 11, 2025
Andrew Watson
The depreciating value of audience testing, campaign structures and the conclusions founders are facing with Facebook Ads
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Google gives you answers, Facebook gives you hope
AUG 11, 2025
Andrew Watson
'Don't use AI answers, please.'
Jul 21, 2025
Andrew Watson
Why AI is clouding candidacy talent when recruiting for marketing roles.
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'Don't use AI answers, please.'
Jul 21, 2025
Andrew Watson
Two weeks of no e-commerce
Jul 11, 2025
Andrew Watson
The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.
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Two weeks of no e-commerce
Jul 11, 2025
Andrew Watson
The death of ROAS in e-commerce
May 28, 2025
Andrew Watson
Why having a multi-channel ad strategy can muddy the waters on sales incrementality
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The death of ROAS in e-commerce
May 28, 2025
Andrew Watson
ALL BLOG POSTS
Google gives you answers, Facebook gives you hope
The depreciating value of audience testing, campaign structures and the conclusions founders are facing with Facebook Ads
AUG 11, 2025
'Don't use AI answers, please.'
Why AI is clouding candidacy talent when recruiting for marketing roles.
Jul 21, 2025
Two weeks of no e-commerce
The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.
Jul 11, 2025
Meta vs influencer seeding. What's the opportunity cost?
Can micro-influencers help drive more relevant customers than paid social?
Mar 03, 2025
'Fake it till you make it' - the fastest way to validate your brand
You are not a product of your potential, but of your environment
Mar 31, 2025
I can train AI to sell, but can I teach it to smile?
Does human intervention still have a necessary placement in the future of Facebook advertising?
May 19, 2025
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