Meet the  Antiperspirant That Gets it Done

Duradry, founded by Jack Benzaquen in Miami, is a fast-growing personal care brand focused on clinically proven sweat and odor control solutions. Competing in a crowded category, Duradry partnered with Igloo as a deeply embedded, in-house–style Amazon performance team, elevating efficiency and competitive visibility beyond the limits of their prior agency setup.

The Challenge

Duradry previously operated under high agency retainers, limiting flexibility for growth. While performance was strong, the brand needed tighter ACOS/TACOS control, stronger efficiency, and a more advanced strategic foundation before scaling. Competing against major legacy deodorant brands also made visibility and precision advertising essential.

Our Approach

Igloo transitioned Duradry from their costly agency model and embedded directly into their internal workflow. We built an efficiency-first Sponsored Ads structure supported by Amazon Marketing Cloud for improved attribution and audience clarity, and partnered with Adbrew (Igloo Partner) to deploy a sophisticated day-parting strategy, optimising bids during peak converting hours.

To deepen competitive intelligence, we integrated DataDive (Igloo Partner), tracking listing optimisation rankings, share of voice, and early signals of diminishing returns across the category. With Sponsored Ads performance stabilised, we also developed a forward-looking strategy to introduce Amazon DSP in 2026, expanding Duradry’s top-of-funnel reach through more precise prospecting audiences.

The Impact

Duradry unlocked meaningful efficiency, visibility, and infrastructure improvements:

• Reduced retainer fees compared to prior agency
• 4–6 percent reduction in TTM ACOS (month dependent vs previous year)
• Improved TACOS stability, supporting scalable growth
• Higher category visibility, competing against major deodorant brands
• Advanced tooling integration, including Amazon Marketing Cloud and DataDive
• Dayparting-led efficiency gains through Adbrew
• DSP roadmap defined for 2026 to expand the prospecting pipeline
• Near in-house operational alignment, with Igloo functioning as an extension of the Duradry team

What Jack has to say about working with Igloo:

"The Amazon team at Igloo's been amazing to work with. Hitesh as an operator and former founder has a really pragmatic and analytical approach to media buying. He's brought in helpful tools, reporting and works extremely hard to deliver"

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Want to learn more about Duradry and the great products comin out of HQ? Check them here here: SHOP DURADRY

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