'WE MAKE A DAMN GOOD SHIRT'

NAOMI NOMI is a made-to-order, small-batch garment line based in Brooklyn, New York — the kind of brand where everything feels intentional, personal, and built to last. “Our garments are made to be worn, loved, and passed on through generations,” and honestly, you can feel that the moment you step into the studio.

When Alex and I first visited in September, we finally met Nomi and the incredible team behind the label. But the real studio monarch? Lady — Nomi’s stunning Rhodesian Ridgeback, who lounges across the garment-draped bench (her bench, no debate) and supervises our weekly calls with the quiet confidence of a seasoned Creative Director. While she keeps watch, the studio buzzes with quintessential Brooklyn energy — packaging, sewing, styling, wrapping, and writing all happening at once in the most delightfully orchestrated chaos.

Meet the Founder — Naomi (Nomi) Mishkin

Nomi is an artist and designer making beautiful things in Brooklyn. Trained originally as a glassblower, she spent nearly a decade creating sculpture — until she looked around one day and realised every piece had sleeves, hemlines, and was clearly meant to be worn. Given her lineage — granddaughter of a wedding dress manufacturer, great-granddaughter of a pattern cutter — it makes sense that fashion was never far from finding her.

After years of sewing for herself (and for friends who very enthusiastically begged for more), she officially launched NAOMI NOMI in 2018.

Our Work Together

Since partnering, we’ve helped NAOMI NOMI scale with intention while keeping the intimacy and soul of the brand intact. The results have been incredibly exciting:

• 30% growth from Year 1 to Year 2
• Another 25% growth from Year 2 to Year 3
• Expansion into a second core channel — Google — to support sustainable long-term growth

We’re now building toward an even stronger digital presence, with new creative, fresh performance frameworks, and upcoming projects that match the brand’s artistic spirit.

At Igloo, we couldn’t be prouder to support Nomi — truly one of the warmest, most inspiring founders we’ve worked with — and to watch NAOMI NOMI grow across New York and beyond. With new designs and digital initiatives ahead, we can’t wait to see where Nomi and the team go next.

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Check out the amazing NAOMI NOMI store today!

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